I saw this commercial a few weeks ago and have been trying to find it to post for you- and I finally did! I can't embed it, but you must watch:
There's a series of these commercial in which Broccoli guy is oddly present in different "miraculous" situations, then chastises the people for using the word "miraculous", since nothing is more miraculous than "12 essential vitamins and minerals, all lovingly packed into these tiny little green trees".
I don't know who sponsors these ads- the website (Canadian), The Miracle Food, simply provides information about broccoli: a history of broccoli, nutritional information, recipes, and a list of health benefits.
I think these ads are great...
The food industry plays an important role in what we eat: "We're besieged, encouraged, to eat junk food", states Michael Jacobson, co-founder of the Center for Science in the Public Interest (CSPI).
Not only is processed junk food cheaper per calorie (thanks to government subsidizing corn and soybeans instead of fruits and vegetables), but it is heavily marketed, which leads people to buy it.
I just heard a stat that the average American child sees 10,000 food ads a year- the vast majority for these for high calorie, processed foods.
In her book What to Eat, professor of Nutrition, Food Studies and Public Health, Dr. Marion Nestle explains that $36 Billion a year are spent on food and beverage marketing...
And how many fruits and vegetable commercials have you seen? Almost none.
Nestle partly attributes the fact that we're not eating enough fruits and vegetables to this lack of marketing. Did you know that one-third of all veggies consumed (in the States) come from just 3 sources: french fries, potato chips, and iceberg lettuce? Sad, eh?
And why is it we don't see fruit and vegetable ads?
Nestle explains that the fruit and vegetable industry is not a high profit one. You can't add value to fresh produce, the produce is perishable so it's more expensive to handle and store, companies are mainly small and independent.
So, there's not much money left for marketing.
So, I think it's great to see these commercials on TV, and I think that if there were more of them, we might start to see a difference in what we ate, and in our waist size.
What do you think?
I came across this great blog in which the author, and some of her readers, have differing opinions... check it out if you get a chance.