Wednesday, 27 January 2010

Broccoli: The Miracle Food

I saw this commercial a few weeks ago and have been trying to find it to post for you- and I finally did! I can't embed it, but you must watch:
Click Here.

There's a series of these commercial in which Broccoli guy is oddly present in different "miraculous" situations, then chastises the people for using the word "miraculous", since nothing is more miraculous than "12 essential vitamins and minerals, all lovingly packed into these tiny little green trees".

I don't know who sponsors these ads- the website (Canadian), The Miracle Food, simply provides information about broccoli: a history of broccoli, nutritional information, recipes, and a list of health benefits.

I think these ads are great...

The food industry plays an important role in what we eat: "We're besieged, encouraged, to eat junk food", states Michael Jacobson, co-founder of the Center for Science in the Public Interest (CSPI).
Not only is processed junk food cheaper per calorie (thanks to government subsidizing corn and soybeans instead of fruits and vegetables), but it is heavily marketed, which leads people to buy it.

I just heard a stat that the average American child sees 10,000 food ads a year- the vast majority for these for high calorie, processed foods.

In her book What to Eat, professor of Nutrition, Food Studies and Public Health, Dr. Marion Nestle explains that $36 Billion a year are spent on food and beverage marketing...
And how many fruits and vegetable commercials have you seen? Almost none.

Nestle partly attributes the fact that we're not eating enough fruits and vegetables to this lack of marketing. Did you know that one-third of all veggies consumed (in the States) come from just 3 sources: french fries, potato chips, and iceberg lettuce? Sad, eh?

And why is it we don't see fruit and vegetable ads?

Nestle explains that the fruit and vegetable industry is not a high profit one. You can't add value to fresh produce, the produce is perishable so it's more expensive to handle and store, companies are mainly small and independent.
So, there's not much money left for marketing.

So, I think it's great to see these commercials on TV, and I think that if there were more of them, we might start to see a difference in what we ate, and in our waist size.

What do you think?

I came across this great blog in which the author, and some of her readers, have differing opinions... check it out if you get a chance.


Gina said...

Thanks so much for sharing that video! You know what? I seriously had never thought about the fact that there really aren't any fruit and vegetable commercials. I can't believe it. Well, I can believe there aren't any, but I can't believe I hadn't really noticed. I checked out the blog you linked to and I think she's crazy. Her boyfriend is right, it gets us thinking about broccoli! If they did this with other fruits and veggies, maybe more than 33% of Americans would eat 2 or more servings of F&V per day. Yikes.

Sybil Hebert, RD said...

Isn't that a scary stat?!
Thanks for your comment! :)

Fresh Local and Best said...

This is an interesting post. I think that that marketing fruits and veggies is a good approach, and in general a comprehensive education in nutrition should also be emphasized. I know people who work in the health care industry that will never eat fruits and vegetables outside of the three you mentioned because they didn't grow up with it. I think it starts with getting kids to have this as a daily part of their meal.

ings said...

I also never noticed the lack of F&Vs commercials until I saw the Broccoli one (except for the V8 commercials, but I don't think those count)! Maybe if we start seeing a series of similar commercials showcasing the benefits of different F&Vs, people would eat more than just potatoes and lettuce!

Anne said...

The health benefits of broccoli along with the easy availiability of this super vegetable make it one of our most popular vegetables.Broccoli provides a high amount of vitamin C which is the best antioxidant for health.

house of nutrition coupon

Katelynn said...

Hi Sybil!

Thanks so much for posting that ad!! I kept hearing about it everywhere but hadn't seen it! I definitely thought it was a humorous add that would catch people’s attention, but I’m uncertain of the effect it will actually have. Will people think it’s just a joke? Or will they take it seriously? It will be interesting to see the outcome of this campaign.

PS I love the setup of your blog! All of the videos and pictures are awesome!!