Friday, November 12, 2010

Would you eat 16 packs of sugar?

The New York City Department of Health and Mental Hygiene have done it again...

Remember the Drinking Yourself Fat campaign that told us that "drinking 1 can of soda a day can make you 10 pounds fatter"?

Their new ad asks:

Would you eat 16 packs of sugar?




Thomas Farley, New York City Health Commissioner, hopes “that this campaign will encourage people to consider healthier alternatives to sugary drinks... Even small changes can have real health benefits.”

7 comments:

Gina; The Candid RD said...

LOve this.

I had to tweet it!!! Very effective marketing plan here. I wish they would play it on tv!

Chow and Chatter said...

great clip you always find neat stuff hows things

Melissa said...

I wonder how lousy that actor felt after a few takes making that ad! I'm sharing this. Thanks.

Sybil Hebert, RD said...

Aw... Thanks guys!
Melissa- I thought the same thing... hopefully he was at least allowed to brush his teeth between takes!

Chow and Chatter said...

thanks for the kind words on my blog Rebecca

Damaris @Kitchen Corners said...

Many thoughts when watching this. At first I was all for the Blumberg initiative but now I see some problems. First, that people who are on Food Stamps can't buy soda. Second, how fat is being racialized is also problematic.

I'm not saying the initiative and end goal is bad, it's just the whole rhetoric of who buys soda and the racialization of who is fat that I think is problematic.

Sybil Hebert, RD said...

Great point Damaris... thanks for sharing it!